Author(s) : Edited by Nazar HLYNSKYY
ISBN: 978-9916-752-25-8
To cite : MARKETING AND LOGISTICS: Innovations, Strategies, Society. Monograph. Edited by Nazar HLYNSKYY. Tallinn: Teadmus OÜ, 2024. 610 p.
Annotation : Monograph highlights key aspects of the transformation in marketing and logistics processes under the contemporary conditions of globalization, digitalization, and social change. The first section explores innovations and digital technologies shaping new management models. The second section focuses on the impact of geopolitical challenges, including military conflicts, on business and logistics, emphasizing the adaptation of strategies in crisis conditions. The third section examines corporate social responsibility, the role of environmental initiatives, and socially oriented marketing. The monograph provides theoretical foundations and practical recommendations for integrating economic, social, and environmental aspects into enterprise activities. This monograph will be valuable for researchers, practitioners, and students interested in management, digital technologies, and socio-economic transformations.
Keywords : Innovations, Logistics, Marketing, Social Responsibility, Sustainable Development, Strategic Uncertainty
